Chapter 5:Developing A Global Vision

Macy's is one of the most recent companies to  go global ,they recently announced they are going to be shipping international along with their sister company Bloomingdales. What is global marketing? Marketing that targets throughout the world. Macy's launched their website to connect more with customers on an international level customers now have the option to order and purchase merchandise and shipped to different areas of the world. American retail is being exported which is good for the economy and promotes good commerce. It is said that selling outside of the US influenced growth and build upon existing customers.
Macy’s announced  the launch of international shipping on its e-commerce site, macys.com, to 91 destinations around the world covering select locations in Africa, Asia, Australia, the Caribbean, Europe, the Middle East, North and South America. With the commencement of overseas shipping, macys.com’s international customers will be able to shop a broad assortment of apparel for him, her and the kids, as well as jewelry, home products and more. To implement this customer service initiative designed to extend the global reach of the brand’s one-stop online shopping destination, Macy’s partnered with FiftyOne, the leading provider of international e-commerce services and infrastructure to U.S. retailers.(Fifty One)