Friday, October 19, 2012

Chapter 15: Retailing

 Macy's Herald Square is the largest department store in the world  located in the heart of Manhattan which it makes it one of the most  popular tourist attraction. The most frequent visitors are natives from South America, Brazil particularly who visit all year round. There are 9 and a half shopping floors inside Macy's 34th Street. On the main floor where it's usually the busiest includes all the main name brands in handbags,cosmetics, jewelry both fine and fashion jewelry fragrances and also men's accessories  On the main floor I strongly believe that's the focal point of the entire store,that is where all the magic happens. It smells really vibrant because of the mixture off all the different types of fragrances and music is being played so it's a very upbeat and fast pace environment. This is not the most organized of all floors seeing that it's the busiest however the area that you'll find the most organization is definitely in the fine watches and fine jewelry area seeing that less traffic flows through there area except for when there's a huge sale and it's the holiday season.
  Macy's employees are referred to as associates and are easily identified because the uniform is strictly black attire from head to toe. Here at Macy's customer and personnel service is our number one priority making customers feel welcomed and appreciated which is a very important aspect of retailing.

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