Chapter 6: Consumer Decision Making

  Freedom to choose in our society. Technology has influenced decision making in allowing it be a little bit harder with similar products being offered online at a lower price.Moreover  everyone has their preference and at Macy's they recognize individuality and try to help the best way possible, at the closure of a sale the customer will then decide how beneficial is buying this product whether for long time or short term. With wide variety of options and other factors that may influence the decision such cost,quality. Another great thing with Macy's is their impeccable easy return and exchange policy so that when a customer buys a product and isn't completely satisfied they can exchange it for another product that better suits them. Sales associate often help with the decision making process in order to minimize returns but the decision is ultimately up to the customer after all they are the ones that are gonna be living with it.

Customers are given many saving opportunities and this in many ways influence their decision these may be the routine Macy's shoppers who get notified when a sale is going on or a special promotion.