When you see big bright and bold colors the first thing that comes to mind is usually Macy's with a very alluring soundtrack for the one day sale,customers hear this sound and instantly they know it has something to do with Macy's. Macy's spend close to 1 billion dollars a year on advertising and their method of advertising is institutional advertising therefore they focus on enhancing the company's image rather than a particular product. In some instances where a particular product such as a fragrance is being , marketed they use the influence of a celebrity.Over the years has been a host for many celebrities such as Rihanna,Lady Gaga,Beyonce,Justin Bieber and Nicki Minaj over the years this has been a very good source of advertising their music has been an influential media in spreading the word and they have millions of followers.
Macy's advertising technique tends to focus on the fun and pleasure of people's life such as family portraits,vacations.after work gatherings. They appeal to every demographic.
Macy's use all media in their advertising ; newspapers,magazines,radio and television. The simple yet but unnoticeable is on the issue of every receipt paper. Walking around the store you'll see the same image that you've seen on the commercials and you are instantly reminded the reason you fell in love in the first place. During the busiest season such as The 4th of July and the Christmas season, commercials are more family oriented and this is when they encourage customers to shop for their family at large.
As for Macy's online it created a global vision and was able to connect with people all over the world.
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