Chapter 18 Sales and Promotional Selling

 Sales is the foundation of all businesses and at Macy's which  is world re-known for their sales and special deals all year round which is an integral aspect in  consumer sales promotion and this is targeted to the ultimate consumer market.On of the main objective during sales promotion is ensuring costumers are given the opportunity to save or at least feel like they're being  given a special deal. The visitors pass given to tourist at the store or in catalog is a great way to save 10 %. A coupon is a certificate that entitles consumers to  an immediate price reduction when they buy the product. Sales promotion is extremely important to Macy's, it helps to hike up sales it and helps in recognizing new customers. Macy's  loyalty reward program or star rewards program gives customers a chance to save whenever they buy to see actual savings. With the advancement of technology customers are able to get coupons in their email and can definitely have access to in in store.
  Regular Macy's card holders are sent coupons and are always notified when there is a huge sale. When the day arrives for the biggest one day sale customers like to feel like they are shopping for a cause while saving with the implementation of the Thanks For Sharing incentives whenever customers purchase an item in store or online they are given back 10% on a gift card which they get back on a gift card in February of the following year. In order to qualify for this special savings offer they should have Macy's card and also have donated twenty five dollars to the charity of their choice which is most often the AIDS fund.

 Another special  offer Macy's make is a gift with purchase deal and this sometimes is very enticing.Usually free gifts is usually gives reason for customers making that once in a lifetime purchase because they don't want to miss out on the opportunity of a free gift, this is a big part of product packaging for consumers.In Macy's at cosmetics they usually offered a gift if they purchase an item thirty dollars are more. They always want more for less.Who doesn't want to save what they can in these tough times. Providing samples is an excellent part of sales promotion,when customers are offered samples of fragrances they get to try it on for sometime and will eventually fall in love with it and eventually make the investment in the item.