Chapter 10: Product Concept

Macy's is all about the concept of product placing and we are strictly focused on consumer product which by definition is a product brought to satisfy an individuals personal wants.There are almost thousands of individual products in Macy's which caters to a variety of individuals from all walks of life. Seeing that Macy's doesn't manufacture products per say it plays a very important role in getting the right products to the consumers. Name brand watches such as Victorinox Swiss Army,Tissot, Armani,Tag Heuer. Macy's intention is to focus on wide variety of brands which cater to everyone from the baby in the womb to everyone and to the grown and sophisticated. Over the years Macy's has tried to differ themselves from just being a regular department store and more like a place of Magic. The reason I say this is because the minute you walk in the staff is so welcoming and it feels right spending money for authentic products. Macy's is all about branding,because at the end of the day they are making an investment in an item that should really last them a long time. The influence of major celebrities have played an important role in the concept of branding inside the stores.Macy's is home to one of the largest fragrance collection known to mankind and over the years celebrities have brunch out their brand via promoting of their own cologne and perfumes. Lady Gaga,Justin Beiber,Jessica Simpson Taylor Swift and many more have used Macy's has their leading retailer in the launching of their new business ventures.