Chapter 4: The Marketing Environment

Macy's shopping environment is located in the middle of Manhattan with big red logo it's very recognizable stores in the city for it's convenient location,close to the other shopping areas and famous tourist spots.

The social factors affecting Macy's are the wide variety of merchandise available in store and on the store's website. Macy's has developed four customer lifestyle promotions for men and women in the demographic with the goal of turning better understanding into improved product selection, marketing and in-store merchandising(www.retailwire.com). The customers are pleased with the idea that everything is accommodated in the same surroundings such as suitcases and furniture on the 9th Fl,women's on the 8th Floor at Macy's Herald Square in particular. It's one of the most popular tourist destination in the city and due to the vast numbers each year,sales and revenue they are provided with multiple amounts of  opportunities and special saving offers. It is also a family environment.