Chp 2- Strategic Planning For Competitive Advantage

"The Magic Of Macy's" this is the slogan that customers relate to while shopping in the world's largest department store. Over the years Macy's Herald Square has become geniuses with strategic marketing plan with constant rewards for every from all around the world to shop. Strategic planning is the managerial process of creating and maintaining a fit between the organization's objectives and resources and evolving the market activities.

 Macy's Herald Square has made it very convenient for consumer to find their way throughout the store because of how well organized the items are. Until recently May's had 3 different shoes department and now everything is compile into one. The strategic planning was a display of implementation which in turn has enabled customers to trust them. Macy's mission statement is to provide excellent retail services and to keep evolving into long term employment.