Chapter 6: Consumer Decision Making

  Freedom to choose in our society. Technology has influenced decision making in allowing it be a little bit harder with similar products being offered online at a lower price.Moreover  everyone has their preference and at Macy's they recognize individuality and try to help the best way possible, at the closure of a sale the customer will then decide how beneficial is buying this product whether for long time or short term. With wide variety of options and other factors that may influence the decision such cost,quality. Another great thing with Macy's is their impeccable easy return and exchange policy so that when a customer buys a product and isn't completely satisfied they can exchange it for another product that better suits them. Sales associate often help with the decision making process in order to minimize returns but the decision is ultimately up to the customer after all they are the ones that are gonna be living with it.

Customers are given many saving opportunities and this in many ways influence their decision these may be the routine Macy's shoppers who get notified when a sale is going on or a special promotion.

Chapter 5:Developing A Global Vision

Macy's is one of the most recent companies to  go global ,they recently announced they are going to be shipping international along with their sister company Bloomingdales. What is global marketing? Marketing that targets throughout the world. Macy's launched their website to connect more with customers on an international level customers now have the option to order and purchase merchandise and shipped to different areas of the world. American retail is being exported which is good for the economy and promotes good commerce. It is said that selling outside of the US influenced growth and build upon existing customers.
Macy’s announced  the launch of international shipping on its e-commerce site, macys.com, to 91 destinations around the world covering select locations in Africa, Asia, Australia, the Caribbean, Europe, the Middle East, North and South America. With the commencement of overseas shipping, macys.com’s international customers will be able to shop a broad assortment of apparel for him, her and the kids, as well as jewelry, home products and more. To implement this customer service initiative designed to extend the global reach of the brand’s one-stop online shopping destination, Macy’s partnered with FiftyOne, the leading provider of international e-commerce services and infrastructure to U.S. retailers.(Fifty One)

Chapter 4: The Marketing Environment

Macy's shopping environment is located in the middle of Manhattan with big red logo it's very recognizable stores in the city for it's convenient location,close to the other shopping areas and famous tourist spots.

The social factors affecting Macy's are the wide variety of merchandise available in store and on the store's website. Macy's has developed four customer lifestyle promotions for men and women in the demographic with the goal of turning better understanding into improved product selection, marketing and in-store merchandising(www.retailwire.com). The customers are pleased with the idea that everything is accommodated in the same surroundings such as suitcases and furniture on the 9th Fl,women's on the 8th Floor at Macy's Herald Square in particular. It's one of the most popular tourist destination in the city and due to the vast numbers each year,sales and revenue they are provided with multiple amounts of  opportunities and special saving offers. It is also a family environment.

Chapter 3: Ethics and Social Responsibility

What is ethics in a business environment?Ethics is the moral principles or values that generally govern the conduct of an individual or group. The Loss prevention Department in Macy's over the years in Macy's Herald Square has a strong ethic and social responsibility for both customers and employees.Macy's Herald Square has one of the finest security detail in business of retail. The products of Macy's and genuine and it is appreciated by customers. Sales associate always have to keep in mind that the customers are always first which makes it for flawless customers to return and exchange items without any penalty.

What is the social responsibility of Macy's,they uphold economic responsibility seeing that they are very profitable and profit is the foundation on which the all the responsibilities rest. Magic training is done twice a year so the associate are equipped with knowledge to maximize sales.  Legal Responsibility is the purpose of upholding the law,law is society's codification of right and wrong. In Macy's with a quick called of 7911 you can report any suspicious behavior. "If you see something,say something"

Chp 2- Strategic Planning For Competitive Advantage

"The Magic Of Macy's" this is the slogan that customers relate to while shopping in the world's largest department store. Over the years Macy's Herald Square has become geniuses with strategic marketing plan with constant rewards for every from all around the world to shop. Strategic planning is the managerial process of creating and maintaining a fit between the organization's objectives and resources and evolving the market activities.

 Macy's Herald Square has made it very convenient for consumer to find their way throughout the store because of how well organized the items are. Until recently May's had 3 different shoes department and now everything is compile into one. The strategic planning was a display of implementation which in turn has enabled customers to trust them. Macy's mission statement is to provide excellent retail services and to keep evolving into long term employment.

Brief History

Macy’s, Inc. History

Eighty-one years ago on the morning of March 6, 1929, millions of Americans opened their edition of The New York Times to find a headline that would send the business and retail world into a spin of excited chatter and speculation - "Abraham & Straus and Filene's to Unite." The announcement marked the beginning of the evolution of what was to become one of the largest and most influential corporations in retail history.

Federated Department Stores, Inc. (renamed Macy's, Inc. in June 2007) was born through the combination of Abraham & Straus of Brooklyn, Filene's of Boston, F&R Lazarus & Co. of Columbus, OH, and Bloomingdale's of New York. Each of these retailers was an established, prominent presence with a rich history of its own. In joining together, they agreed to maintain their separate identities while linking their financial interests. These pioneers recognized the immense opportunity that lay before them and on November 25, 1929, Federated Department Stores was incorporated as a revolutionary new company in American retail.

The World's Largest Store